Without Digression – There can be no Progression.
Our DesignProcess is a collaborative approach of carefully considered, thoroughly researched and unique design processes ensures that innovative solutions are always produced. Although we approach every project differently,through our experience we have developed a successful project framework that ensures each solution is tailored to the needs of each client.
The DesignProcess frame work is split into three sections:
Preparation, understanding and insight are 3 of the key elements in creating a successful solution. At the start of every project, before even a single idea is allowed to be formed, we like to get into the true fibre of every business. Through research and conversation, we understand how your customers think, what powers their decision making process, what can make your business stand out and how we can emphasise & nurture this differentiation. We analyse the competition & the market, what works, what doesn’t and what will futureproof your business.
Only by truly understanding your business and gaining valuable insights what makes you different, can we start to develop the tools to help you succeed.
Once we understand what will make your business stand out, the next step is to develop the visual language and the tools that will most clearly express this differentiation. We draw inspiration from a extensive variety of relevant sources, in order to create a wide range of concepts.
We aim to test & push the boundaries when developing concepts, some will be out of your comfort zone, some will be safer, some will be the right mix. At this stage we can afford the freedom to try new things and through discussion, testing and development, the right solution for your business will be developed.
The final stage of the process is Realisation. Designing engaging solutions is worthless unless they are produced and realised with the same due care and attention. With every project, we ensure that the final materials, be it a website, a logo or a brochure, are as stunning in reality as they are on the designer’s screen.
We achieve this by applying our attention to detail and design rigor to all elements of the project, by working with the highest quality third parties and providing solutions to suit all budgets. To ensure continued success we can also provide 3 & 6 month meetings to evaluate the impact of the design solutions and to develop & refine the work further