Edama International

Background

Edama International for Technical Services L.L.C is based in Dubai to provide HVAC Works, Stainless Steel Fabrication Works, Electrical Services, Plumbing Services, Painting Works, Floor and Wall Tiling Works, Partition and False Ceiling, Plaster and Cladding and Fit out works.

Edama International vision

Edama International was established by a group of individual female entrepreneurs who are passionate about being the leading provider of technical services entity in terms of Knowledge, Quality, Pro-active Service deliveries, high professional standards and Value within the UAE.

We were tasked with developing a new logo and brand identity to stand out and show the aspects of functionality and modernity as well as sustainability, their uniqueness, and their attention to each detail.

We took the main inspiration from ripples/circles. The ethos of one act can impact further afield with time and increased use.

what we did

Our direction for approach is the combination of the main letters in the brand name, the top view image of the abstracted circles which also make a geometric patterno make the signature.

We chose a serif typeface as it represented for aesthetics and is far removed from the construction industry. The color palette is selected to show the simplicity – the black and white choice we face, and supplementary colors have been carefully chose to go harmonious for flexibility usage without compromising the values.