Mike Rock — Brand Identity Designer & Creative Director in Dubai, UAE

Thursday 01 October, 2026 14:44:57
A multi-disciplinary creative helping Hospitality brands grow through standout branding and digital communications.

Selected works

Homepage Portrait

Mike Rock - a brand designer and creative director based in Dubai, UAE. With over 20 years of experience across agencies and independent studio practice, I help businesses build brand identities that connect with the people they're trying to reach.

I take the time to learn your language, understand your world, and get genuinely curious about what makes your business tick. That's not a process, it's just how I work. Because the best creative outcomes come from real understanding, not assumptions.

I work directly with you. No layers. No briefing chains. Just a senior creative who is as invested in your outcomes as you are and who brings a wide network of specialist talent when a project calls for it.

Outside the studio: making music, running an ethical clothing label of one, hunting for vinyl, and pointing cameras at things worth photographing.

Studio in Dubai. Projects everywhere.

About

Brand Identity

Complete visual identity systems: logo, typography, colour, and the guidelines to keep it coherent across every surface.

  • Logo Design
  • Brand Systems
  • Guidelines
  • Rebrands

Creative Direction

Strategic creative leadership for campaigns, launches, and brand moments - shaping the visual language and ensuring every output hits.

  • Campaigns
  • Art Direction
  • Visual Strategy

UI / UX / CX

Digital products and interfaces designed with equal weight on beauty and behaviour. From concept to handoff to developers.

  • Product Design
  • Web Design
  • Prototyping
  • Journey Mapping

Print & Graphic Design

High-fidelity physical touchpoints designed for impact. From editorial layouts to premium finishes, bridging the gap between digital vision and tactile reality.

  • Editorial Design
  • Packaging & Unboxing
  • Print Production
  • Environmental
I work with:
Strategists• Developers• Creatives• Masterplanners• Architects• Interior Designers• Property Agents• Stakeholders• Investors• Recruitment Advisors• Culture Specialists• Landscape Architects• Healthcare Specialists• Non-Profits & Foundations• Sustainability Consultants• Project Managers• Fabricators & Artisans• 3D Visualization Specialists• Copywriters & Brand Voice Strategists• Lighting & Acoustic Consultants
Industries worked in:
Hospitality• Entertainment• Leisure• Destination• Tourism• Real Estate• Retail• Commercial• Food & Beverage• Corporate• Education• Government• Public Sector• Financial• Healthcare• Wellness• Logistics• Supply Chain• Luxury• Lifestyle• Technology• Beauty• Personal•  Startup• E-commerce